James, who has been sober for 12 years, was disappointed to see the superstar pick up a jug and scull it when the camera panned to her in the million-dollar VIP box during the big game.

The 48-year-old, who considers himself a Swiftie, claims he lost 1,600 followers in 24 hours after posting about the Anti-Hero hitmaker’s game day action.

‘Taylor Swift downing alcohol on National TV and thinking it’s cool or funny is idiotic and shameful in my opinion,’ he said.⁠

‘She’s just perpetuated the mistaken belief that alcohol is desirable.’

Speaking to FEMAIL in the aftermath of the viral post, James admitted using the term ‘shameful’ might have been too much – and he could have described the moment using different words.

But he firmly believes Taylor did the wrong thing by chugging the beer at the star-studded event as millions of people tuned in on her account.

‘Intentionally chugging beer on the Jumbotron, and being proud of it, perpetuates the mistaken and destructive belief that drinking alcohol is funny, cool and desirable,’ he said.

When in actual fact alcohol is just attractively packaged poison and just one drink per day has been shown to have a degenerative affect on the brain.’

James stressed that he thinks Taylor is an amazing role model, but her behaviour at the Super Bowl ‘fell short’.